Business Proposal | Thulusdhoo, Maldives

2026

Board & Brew

Where the break meets the bar.

A proposal to rebrand and renovate the cafe into Thulusdhoo’s signature beach bar.

The whole cafe renovated, seen at golden hour: a thatched pavilion with the Board & Brew sign, linen drapes, rattan chairs and warm string lights
The renovated cafe

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02 | The Opportunity

A prime spot on Thulusdhoo’s busiest path

The cafe sits directly in front of the bridge to Cokes, one of the most famous surf breaks in the Maldives. Every surfer, day-tripper and guest heading to the point walks right past our front.

  • Prime location

    Front-row position on the main route to the Cokes surf point.

  • Tourism is booming

    Foreign and local tourism is growing fast and reaching new levels.

  • Thulusdhoo is next

    The island is set to reach its highest visitor numbers yet.

Aerial view of the wooden bridge leading to the Cokes surf point on Thulusdhoo
The bridge to Cokes
Aerial view of surfers riding and paddling out at the Cokes surf break
Cokes surf break
The current cafe building on its sandy corner plot in Thulusdhoo
Our site

03 | The Rebrand

From Peace and Joy to Board & Brew

A new name and identity built around what makes this spot special: the surf, the drinks and the view. Natural thatch, pale timber and soft linen replace the red umbrellas and plastic furniture, giving the cafe a calm, modern beach feel that stands out from the path.

  • Surf-inspired
  • Laid-back
  • Modern
  • Trendy
The cafe today, trading as Peace and Joy, with red signage, plastic chairs and umbrellas
Render of the rebranded Board & Brew front with a thatched pavilion, timber deck and linen drapes
Before After

The new identity

Board & Brew icon
Board & Brew stacked logo
Board & Brew round badge

04 | Brand Identity

A look built from the beach itself

Every colour, font and material comes straight from the setting: sun-bleached timber, dried palm thatch, woven rattan and warm evening light.

Colour palette

  • Deep Wood #4A2E1F Primary
  • Warm Tan #B98A5E Accent
  • Driftwood #A39A8C Timber & structure
  • Beige #E8DCC8 Soft neutral
  • Sand #F3ECE0 Background
  • Off-White #FBF8F2 Highlight

Typography

Arsenica

Headings, logo and menu titles

Where the break meets the bar.

Helvetica Neue

Body text, labels and menus

Coffee, smoothies, mocktails and light bites, right on the path to Cokes.

Materials & textures

  • Close-up of dried palm thatch

    Dried palm thatch

    Roof and pergola

  • Close-up of grey weathered timber planks

    Weathered timber

    Counters and structure

  • Close-up of woven rattan

    Woven rattan

    Stools and furniture

  • A woven pendant lamp glowing warm

    Warm light

    Pendants and lanterns

  • White sand with dappled shade

    White sand

    Floors and paths

05 | The Bar Renovation

The signature bar under the tree

The seating area under the tree today, with white plastic chairs and red umbrellas
Daytime render of the new L-shaped bar under the tree, with thatched pergola and rattan stools Night render of the same bar, with the tree and pergola lit by string lights and lanterns
Before After
Top-down plan: an L-shaped bar under the tree. The outside counter along the bottom faces the path to the Cokes bridge; the inside counter on the left faces seating under the tree. Path to the Cokes bridge Seating under the tree Bar & prep Outside counter Inside counter

  • Two-sided service

    One counter serves passers-by on the path, the other serves guests seated under the tree.

  • Built for the setting

    Weathered timber, a thatched pergola and woven rattan stools, with the tree as a natural canopy.

  • Glows after dark

    Rattan pendants, festoon bulbs and lights wrapped through the tree make it visible from the bridge at night.

06 | Target Market & Strategy

Who we serve, and how we win them

The new bar at night under the lit tree

Peak season

Tourists

Our main market. Surfers heading to Cokes, guesthouse and hotel guests, and day-trippers exploring the island, all walking past our front.

The lounge with its small stage

Off season

Locals

Deals, combos and packages built for the local community, keeping the cafe busy and profitable during off-peak months.

  • Deals
  • Combos
  • Packages

Our approach

Specialise, don’t overload

Instead of a long menu that tries to do everything, we focus on a small set of our own signature drinks and light bites, each made to be the best version of itself.

Taste and service first

The place is promoted by the unforgettable taste of the drinks and exceptional service, so every guest leaves wanting to come back and tell others.

Fewer things, done exceptionally well.

07 | Menu Concept

A menu people want to photograph

Board & Brew

Signature Shakes

  1. Oreo Overboard

    Vanilla ice cream blended with crushed Oreos and fresh milk, topped with whipped cream and a whole Oreo.

  2. Nutella Rush

    Nutella and chocolate ice cream blended thick, in a Nutella-lined glass with whipped cream and hazelnuts.

  3. Peanut Punch

    Peanut butter, banana and vanilla ice cream, finished with a peanut drizzle and crushed peanuts.

  4. Milo

    A thick chocolate malt shake, heaped with Milo powder the way it should be.

  5. Biscoff Caramel

    Biscoff spread, caramel and vanilla ice cream in a crushed-biscuit rim.

Thulusdhoo · Maldives

Board & Brew

Bites

  1. Smash Burger

    Two smashed beef patties, melted cheese, caramelised onions, pickles and house sauce in a toasted brioche bun.

  2. Margherita Pizza

    Tomato sauce, fresh mozzarella, basil and a drizzle of olive oil.

  3. Maldivian Tuna Melt

    Tuna with fresh coconut, onion and chilli, mas huni style, grilled with melted cheese.

  4. Loaded Fries

    Crispy fries with cheese sauce, jalapeños, spring onion and house sauce.

  5. Avo Toast

    Smashed avocado on toasted sourdough with a poached egg, chilli flakes and lime.

Thulusdhoo · Maldives

08 | The Layout

Every part of the space has a purpose

Four zones, each designed for how guests actually use the space, from a quick drink on the way to Cokes to an evening event by the reef.

Site plan, about 11 m wide and 23 m deep. The bridge front runs along the top, the reef edge along the bottom and the neighbouring Nexus plot along the left. Top zone: the bar and seating under the tree. Middle: the deck. Bottom: the lounge, half covered for events and half open with huts. Bridge front 8.5 m 8 m 11 m 4 m Nexus Reef edge Bridge face: takeaway Cafe face: in-house service The Bar Seating under the tree Service 6.25 m × 3.5 m The Deck: main seating Ambient lighting, all-weather curtains Music / performances Covered Lounge seating & events Lounge hut seating
  1. 01

    The Bar

    Two faces: a bridge-facing counter for takeaway drinks, and a cafe-facing counter serving guests inside.

  2. 02

    Seating under the tree

    Shaded tables beside the bar, under the big tree and its lights.

  3. 03

    The Deck

    The main seating area, with warm ambient lighting, timber and all-weather curtains.

  4. 04

    The Lounge

    By the reef edge. Half covered for seating, music setups and events; half with shaded cabana seating.

09 | The Rest of the Space

The whole cafe, brought together

The same timber, thatch, rattan and linen carried through every area, so the cafe feels like one place from the path to the reef.

The deck today, a white metal frame with plastic chairs
Render of the deck clad in weathered timber with rattan chairs and cream curtains
Before After

The Deck

The main seating area, with the white frame clad in weathered timber, a pale wooden deck, rattan chairs and cream all-weather curtains that close in bad weather.

  • Main seating
  • All-weather curtains
  • Ambient lighting

10 | Rollout & Next Steps

A clear path from proposal to opening

  1. 01
    The new front

    Rebrand

    • New name, logo and signage
    • Menu design and printing
    • Cups, uniforms and social media
  2. 02
    The new bar

    The Bar

    • Build the L-shaped bar under the tree
    • Bridge-facing takeaway counter
    • Lighting through the tree
  3. 03
    The new deck

    The Rest

    • Deck, curtains and furniture
    • Service area refresh
    • Lounge, huts and entrance

Next steps

  1. 1. Review and approve the concept
  2. 2. Confirm the scope and priorities for each phase
  3. 3. Agree on timelines and budget
  4. 4. Begin Phase 1: the rebrand

Prepared by Nuit Works

hello@nuit.works

11 | The Final Vision

Not just a cafe. The reason to come to Thulusdhoo.

Board & Brew is designed to be the spot people plan their day around. A glowing bar under the tree, natural thatch and timber, soft linen and warm light, all facing the path to Cokes. It is a place surfers stop at after a session, guests find on their first walk, and everyone photographs before they leave.

  1. 01

    Set the trend

    A look and feel no other cafe on the island has, that others will follow.

  2. 02

    Made to be shared

    Signature shakes, the lit-up tree and the surfboard details create moments guests want to post.

  3. 03

    A destination

    Somewhere people visit Thulusdhoo for, not just pass on the way to the waves.

  4. 04

    Beyond Thulusdhoo

    A concept built to grow, ready to bring the same look, menu and feel to other islands across the Maldives.

Where the break meets the bar.

The new bar at night, the tree wrapped in lights
By night
The new bar by day
By day
The rebranded front of the cafe
The new front
The new lounge by the reef
The lounge